ON A MISSION TO KEEP PARADISE CLEAN
Bubbies is known for serving up new ways to take you to ice cream paradise - but behind the scenes, we’re taking steps to keep our planet, oceans, and paradise clean.
We understand our responsibility to share our ice cream creations in an ethical and environmentally conscious way. Through
launching sustainable packaging and partnering with organizations like CleanHub, Heal the Bay, and the Beach Bucket Foundation, we’re able to do just that.
Backyard-compostable Packaging
In Bubbies’ commitment to sustainability, we’re excited to announce our newest packaging innovation. In 2025, we transitioned from a plastic clamshell inner tray to a recyclable and certified backyard compostable paper pulp tray, reducing our plastic use by 94%.
This packaging innovation eliminates our yearly use of:
621,703 lbs of plastic, or 31.2 million water bottles,
21.7 million kBtu of energy, or enough energy to power 136.3 US homes yearly, and
1.6 million lbs of green house gas emissions, or emissions from 158.6 cars yearly.
The tray, developed in partnership with Earthcycle, is designed specifically for our mochi and tested to ensure durability through freezing, shipping, and shelf life. Once the plastic lidding is removed, the tray can be recycled with paper or composted at home, fully biodegrading within six months.
Cleanhub: Ocean plastic recovery
Since 2023, Bubbies has partnered with CleanHub to fund the cleanup of trash from coastal communities worldwide. In 2023, we reached our year-long goal of funding the cleanup of 10,000 lbs of trash from coastal areas across the globe. In 2024, we increased our goal and funded the cleanup of 12,500 lbs of trash. In 2025 we are doing the same with a goal of funding 12,500 lbs of trash.
Through CleanHub’s model of waste interception, these 22,500 lbs of trash will never reach the ocean and will be disposed of or recycled. Our partnership with CleanHub helps keep paradise clean and provides stable jobs at collection hubs in India, Indonesia, and Cambodia.
HEAL THE BAY: beach clean ups
At Bubbies, we believe in taking care of the places we call paradise. Since 2023, we’ve proudly partnered with Heal the Bay, a non-profit organization devoted to keeping Los Angeles beaches clean and educating the public on protecting our coastal ecosystems.
In August 2024, we sponsored our second annual beach cleanup with Heal the Bay at Torrance Beach, where 308 dedicated volunteers worked together to remove 45 pounds of trash in just over two hours! We’re thrilled to support Heal the Bay’s incredible mission and deeply grateful to everyone who pitched in to help keep our beaches pristine.
We’re looking forward to new ways to keep paradise clean in 2025. For a recap of the 2024 event, check out the video below!
BEACH BUCKET FOUNDATION: Beach Clean Up
Bubbies’ commitment to cleaner coastlines extends across the country. Since 2022, we've partnered with the Beach Bucket Foundation for annual volunteer-led cleanups along Florida’s beautiful shores.
In 2022 and 2023, we sponsored annual beach cleanups in Ocean Kay, Florida and Miami Beach, respectively. With Bubbies-branded buckets in hand, volunteers removed a combined 470lbs of trash from these beaches in just a few hours.
Most recently, in August 2024, our third annual cleanup gathered a small but mighty group of 22 volunteers. Together, they collected an impressive 78 pounds of trash, including more than 1,200 cigarette butts. We’re incredibly proud to work with the Beach Bucket Foundation to preserve Florida’s beaches and make a positive impact.
We’re looking forward to more ways that Bubbies can support the Beach Bucket Foundation in 2025. For a recap of the 2023 event, check out the video below!
